Salem cigarettes have contributed to an increase in the young audience

Salem cigarettes are a brand of cigarettes that has become a real breakthrough in the tobacco market. The history of this brand begins its countdown from 1956. A feature of Salem cigarettes was that they contained menthol. This was a novelty for smokers, so Salem very quickly gained popularity. At that time, no other tobacco manufacturer even thought about using menthol in the admixture.

For the first time, menthol Salem cigarettes were released in 1956 in the United States by R.J. Reynolds Tobacco Company. Salem was a huge success, both in and out of the states. This is one of the brands of cigarettes that have served as a wide popularization of menthol cigarettes around the world.

Salem cigarettes were also popular as one of the first high-quality cigarettes with menthol content. Over time, they have lost wide popularity due to the loss of the novelty effect and the appearance on the market of a wide range of cigarettes from other foreign manufacturers. Types of Salem cigarettes. In general, Salem cigarettes include three varieties. Regular and lightweight in King Size format, lite in Slims format. It is clearly focused on the female composition of the smoking audience, which can be seen in the floral style of the tutu’s design.

In the early 1980s, manufacturers decided to slightly change the vector of their work. They decided to attract as many young buyers as possible. That is why an active advertising campaign has begun, aimed at boys and girls from 18 to 23 years old. Salem was advertised as the best cigarette for young people. To do this, ads and posters were developed, which depicted young people with a Salem cigarette.

Over time, manufacturers have the opportunity to influence the audience and attract new customers with the help of television advertising. The videos showed how young guys smoke Salem cigarettes during a party, how a couple in love rides a motorcycle and smokes these cigarettes, and so on. And we must say that all this contributed to an increase in the young audience.