Marketing campaigns with Benson & Hedges cigarettes
One of the leading tobacco companies in the market, JTI – day after day proves the excellent quality of Benson & Hedges cigarettes. Owning tobacco plantations around the world, this corporation produces some of the best products on the market – Benson & Hedges cigarettes. Of course, it is very important to purchase original products, and for this it is necessary to purchase goods only in trusted stores.
In the 1980s, Benson & Hedges cigarettes were advertised in a series of posters and motion pictures in which gold packaging was presented in various surreal comparisons and transformations devoid of words and people. In 2001, the brand was changed from Special Filter to Gold, and a Silver version with a reduced resin content and 0.1 mg was introduced. This is nicotine at a slightly lower price. In 2008, a pack of 14 cigarettes was released along with the existing packs of 10 and 20 pieces. In July 2009, gold and silver versions of tobacco for skiing were released. As of June 2011, the company’s British brands were Gold, Silver, White and Gold Superkings and tobacco for riding. Discontinued former brands in the UK include: Sovereign, Gold Bond, Virginia Red, Virginia Blue and Black.
The manufacturer of Benson & Hedges cigarettes was a major sponsor of iD Dunedin Fashion Week in New Zealand from the 1940s until 1995, when tobacco sponsorship was completely banned. The Smokeless Environment Act of 1990 was already passed in 1990, which restricts smoking in offices, public parts of workplaces, as well as in public places and places of public catering and transport; banned tobacco advertising, tobacco sponsorship and tobacco advertising on other products and established a health sponsorship board.
Prior to that, however, the manufacturer of Benson & Hedges cigarettes sponsored Fashion Week by raffling off tickets in packaging resembling gold cigarette boxes, encouraging women to smoke their brand on the runway, and allowing women to choose a variety of new products and cigarette accessories.
The manufacturer of Benson & Hedges cigarettes has sponsored fireworks competitions in Montreal, Quebec, Toronto, Ontario and Vancouver, British Columbia until the Tobacco Advertising Laws passed by the Government of Canada came into force in 2000. The manufacturer of Benson & Hedges cigarettes sponsored the films B&H Golden Dreams (the next B&H Gold & Dreams) and B&H Golden Dreams Extreme on TV3 in the 1990s.